mui Lab has on-aired the talk session with Amber Case who is an internationally recognized design advocate and speaker, and the author of four books, including “Calm Technology” and “A Kids Book About Technology” (https://calmtech.com/) through our partner, House of Beautiful Business who is a global community to make business more beautiful (https://houseofbeautifulbusiness.com/) on May 13th, 2022, in a theme of "Infusing Japanese aesthetics —inspired by “mui shizen”— into Calm Technology".

The dialogue on the below topics turned out very inspiring.

• The concept of Calm Technology and important points when applying the Calm Technology into designing technology
• Japanese aesthetics from Amber's perspective which was acquired from her stay in Kyoto as well as the concept of "mui-shizen" which is a back born of mui Lab's brand philosophy
• Blending of Japanese aesthetics and mui-shizen concept into Calm Technology
• A theme of mui Lab's exhibit at Milan Design Week 2022 and its value proposed to the world